Tag Archives: promotion optimization

Re-posted with permission from Supermarket News | By Jim Hertel   Slow growth usually results in cost-cutting measures to keep profits rising. But the latest trend in cost cutting seems deeper and more pervasive than at any time in decades, and it’s occurring during a nominal... View Post
Re-posted with permission from Supermarket News | By Jim Hertel   Channel migration is slowing as alternative channels mature. In 1988 the traditional grocery channel, led by traditional supermarket, still commanded the lion’s share of sales generated from grocery and consumable... View Post
Re-posted with permission from Supermarket News | By Craig Rosenblum The term “omni-channel” has become so pervasive that it may soon be added to the list of phrases found in the corporate game, Buzzword Bingo. While there’s no disputing its importance, I find it odd that there are so... View Post
The Consumer is King There are two kinds of retailers − Those that clearly understand that the consumer is calling the shots; and those that soon will. Changes in the marketplace are occurring at unprecedented rates. In fact, change has become so pervasive that many retailers are opting to... View Post
You'll be amazed at how big Kroger is by Sarah Gardner; featuring Jim Hertel Cincinnati-based Kroger, the world’s fourth-largest retailer, is firing on all cylinders these days.The stock price is way up, and so are sales. Last year, Kroger pulled in $98 billion in sales. That’s almost... View Post
Competitive Edge is a monthly journal providing actionable insights into the ever-changing world of consumer goods retailing. Topics focus on a variety of challenges currently facing retailers and consumer packaged goods manufacturers including growth strategies, new product launches, pricing,... View Post
AD-IN™ improves margins by more than 8%, even on TPRs, while increasing traffic by more than 1%. Ad Balancing by Willard Bishop Ad Balancing is the practice of aligning ad circulars (front page and inside pages) and TPRs with shopper behaviors, in order to maximize productivity as defined by... View Post
Jon Hauptman and Craig Rosenblum will be guest panelists at the upcoming show for the National Grocers Association. The show is being held February 9-12 at the Mirage Hotel and Casino. About the Workshops Jon Hauptman | Fresh Foods Track Marketing and Merchandising Local Product – Case... View Post