Tag Archives: product assortment

The CPG manufacturers’ most strategic growth initiative is often new product introductions. The industry, faced with stagnant sales, is gearing up for an unprecedented number of new item introductions. As illustrated below, new items introductions jumped by 13% in 2013 and double-digit increases... View Post
Challenges A mid-sized CPG manufacturer was seeking growth opportunities in small-footprint, extreme-value retail formats, but was challenged to hit target retail economics. Additionally, the client had issues protecting against large-format margin compression, inventory losses, and... View Post
Jon Hauptman and Craig Rosenblum will be guest panelists at the upcoming show for the National Grocers Association. The show is being held February 9-12 at the Mirage Hotel and Casino. About the Workshops Jon Hauptman | Fresh Foods Track Marketing and Merchandising Local Product – Case... View Post