Tag Archives: pricing

The CPG manufacturers’ most strategic growth initiative is often new product introductions. The industry, faced with stagnant sales, is gearing up for an unprecedented number of new item introductions. As illustrated below, new items introductions jumped by 13% in 2013 and double-digit increases... View Post
You'll be amazed at how big Kroger is by Sarah Gardner; featuring Jim Hertel Cincinnati-based Kroger, the world’s fourth-largest retailer, is firing on all cylinders these days.The stock price is way up, and so are sales. Last year, Kroger pulled in $98 billion in sales. That’s almost... View Post
Competitive Edge is a monthly journal providing actionable insights into the ever-changing world of consumer goods retailing. Topics focus on a variety of challenges currently facing retailers and consumer packaged goods manufacturers including growth strategies, new product launches, pricing,... View Post
Supermarket executives admit to spending more on price strategy and price communication than ever before. Yet shoppers still believe prices are too high. Download this month's edition of Competitive Edge to learn about the pricing traps that may be pushing your shoppers away. Go to... View Post
AD-IN™ improves margins by more than 8%, even on TPRs, while increasing traffic by more than 1%. Ad Balancing by Willard Bishop Ad Balancing is the practice of aligning ad circulars (front page and inside pages) and TPRs with shopper behaviors, in order to maximize productivity as defined by... View Post
Jon Hauptman and Craig Rosenblum will be guest panelists at the upcoming show for the National Grocers Association. The show is being held February 9-12 at the Mirage Hotel and Casino. About the Workshops Jon Hauptman | Fresh Foods Track Marketing and Merchandising Local Product – Case... View Post
The Challenge Walmart continues to blanket the country with effective price communications prompting shoppers to take the "Walmart Challenge." The challenge is designed to highlight Walmart's value by comparing shopping baskets of products against competing retailers.  At first the marketing... View Post