Tag Archives: price communication

The Power of Opportunity Pricing Willard Bishop's Opportunity Pricing Solution (OPS) provides retailers with ongoing visibility into their existing competitive data to identify prices and KVIs that are “out-of-sync” with their specific market. This includes isolating everyday prices and KVI... View Post
The Consumer is King There are two kinds of retailers − Those that clearly understand that the consumer is calling the shots; and those that soon will. Changes in the marketplace are occurring at unprecedented rates. In fact, change has become so pervasive that many retailers are opting to... View Post
The CPG manufacturers’ most strategic growth initiative is often new product introductions. The industry, faced with stagnant sales, is gearing up for an unprecedented number of new item introductions. As illustrated below, new items introductions jumped by 13% in 2013 and double-digit increases... View Post
You'll be amazed at how big Kroger is by Sarah Gardner; featuring Jim Hertel Cincinnati-based Kroger, the world’s fourth-largest retailer, is firing on all cylinders these days.The stock price is way up, and so are sales. Last year, Kroger pulled in $98 billion in sales. That’s almost... View Post
How Supermarkets can Win-Back their Market Share Willard Bishop recently published its annual The Future of Food Retailing report. As expected, the supermarket channel continued to lose market share to non-traditional formats such as mass/club, drug, and convenience stores. As illustrated below,... View Post
Competitive Edge is a monthly journal providing actionable insights into the ever-changing world of consumer goods retailing. Topics focus on a variety of challenges currently facing retailers and consumer packaged goods manufacturers including growth strategies, new product launches, pricing,... View Post
Supermarket executives admit to spending more on price strategy and price communication than ever before. Yet shoppers still believe prices are too high. Download this month's edition of Competitive Edge to learn about the pricing traps that may be pushing your shoppers away. Go to... View Post
AD-IN™ improves margins by more than 8%, even on TPRs, while increasing traffic by more than 1%. Ad Balancing by Willard Bishop Ad Balancing is the practice of aligning ad circulars (front page and inside pages) and TPRs with shopper behaviors, in order to maximize productivity as defined by... View Post
Jon Hauptman and Craig Rosenblum will be guest panelists at the upcoming show for the National Grocers Association. The show is being held February 9-12 at the Mirage Hotel and Casino. About the Workshops Jon Hauptman | Fresh Foods Track Marketing and Merchandising Local Product – Case... View Post
The Challenge Walmart continues to blanket the country with effective price communications prompting shoppers to take the "Walmart Challenge." The challenge is designed to highlight Walmart's value by comparing shopping baskets of products against competing retailers.  At first the marketing... View Post