Tag Archives: planogram

The CPG manufacturers’ most strategic growth initiative is often new product introductions. The industry, faced with stagnant sales, is gearing up for an unprecedented number of new item introductions. As illustrated below, new items introductions jumped by 13% in 2013 and double-digit increases... View Post
Most organizations today develop assortment plans using a one-size-fits-all approach with some customization across store clusters using rules-based modeling.  For some categories, there is very little demand variance across stores and this approach works.  However, many categories experience... View Post