Willard Bishop helps equipment and technology suppliers determine the validity of their innovations in retail environments. Using Controlled-Store Testing, Willard Bishop helps its supplier clients quantify the value of their innovations in terms of costs, resource optimization, and implementation timelines. By doing so, clients address potential obstacles in advance. This leads to more efficient deployment strategies and higher adoption rates.

Willard Bishop’s Controlled Store Testing has helped bring a diverse set of solutions and innovations to consumer goods retailers. Sample innovations include:

  • Front-end scanners and self-checkout systems
  • Back-room receiving systems
  • Fixture, display, storage, and packaging solutions
  • Digital shelf tags