Willard Bishop has invested years in capturing and analyzing shopper dynamics. Today, the SuperShopper Database is comprised of more than 2 billion consumer transactions from key retailers, representing more than 20 million households across 25 states. The SuperShopper Database is used by retailers and manufacturers to extract actionable insights from the study’s transactional data, which spans 1,400 stores over a 104-week period. Subscribers use the data to analyze category performance, customer behaviors, and merchandising effectiveness.

To learn more about the SuperShopper Database, please contact Jackie Gray at Jackie.Gray@WillardBishop.com or at 847-756-3718.