AD-IN™ Promotion Optimization is the first promotion productivity tool that optimizes the collective performance of your ad circulars and TPRs. The AD-IN™ solution, developed by Willard Bishop and Prognos, uses sophisticated pooled demand forecasting to determine the optimal mix of products and price points to be included in each circular. After determining the appropriate demand sensitivities and price elasticities, AD-IN™ generates recommendations for your circular’s front page and interior pages, as well as for your TPRs.
The financial performance of every ad item is evaluated according to revenue, margin, and spend. Once defined, users can begin assigning alternate prices to maximize margins while increasing visits. AD-IN™ also calculates a Customer Relevancy Score that ranks the appeal of each ad item and its ability to drive sales and increase basket size.
The AD-IN™ solution is delivered as an Application Service Provider (ASP); therefore it can run on existing hardware, with little involvement from IT. Operationally, AD-IN™ mirrors most retailers’ existing promotion planning processes, therefore workplace disruption is minimal. This increases adoption rates and delivers a rapid-time-to-value. In fact, retailers begin extracting value from AD-IN™ in as little as 100 days.