Willard Bishop helps manufacturers develop solutions and programs based on in-store merchandising best practices. These solutions and practices, which span every department (excluding Rx) and every category in the grocery, mass/club, drug, dollar, and c-store trade channels, are designed to do one thing – sell our client’s brands. Willard Bishop’s merchandising analytics are used to develop comprehensive, store-level plans that integrate on-shelf tactics with displays, endcaps, and secondaries. In addition to product placements and developing planogram recommendations, Willard Bishop optimizes the merchandising effort by evaluating shelf/aisle space utilization, category assortment, traffic patterns, adjacencies, and seasonal fluctuations.
Retail coverage is a critical element in developing brands and satisfying sales targets. Willard Bishop helps to define its clients retail coverage requirements (based on activity-based costs) in order to maximize volume, improve shopability, reduce stock-outs, improve inventory position (minimize back stock), and reduce shrink. Willard Bishop also helps clients navigate the vendor selection process for continuity coverage, which may be performed using internal resources, brokers/sales agents, or dedicated retail service providers.
The retail floor is one of perpetual change. New items, discontinued items, category resets, new shelving technologies, and store remodels present new challenges to even the best-laid plans. Additionally, these merchandising efforts are often executed without understanding the true financial impacts from each respective action. Willard Bishop helps manufacturers quantify the value of their merchandising plans in terms of costs, profits, and volume. Using advanced statistical modeling and breakeven analyses, Willard Bishop helps manufacturers develop store-level strategies the deliver the highest ROI in the shortest amount of time.