Purchase Behaviors
Applying shopper purchase behavior to identify item-level tradeoffs, product substitutions, demand transfers, and store clustering.

Space, Assortment and Merchandising
Aligning fact-based merchandising strategies with retailers’ objectives, while simultaneously considering space utilization, assortment, and traffic patterns.

Demand-Side Optimization
Increasing return on sales by analyzing the price position of key trading partners; then identifying performance gaps based price sensitivities.