Bill has been involved in retail research and consulting for over 30 years. In addition to building his own business, he has led major studies on everything from pricing strategies, category management and new retail formats to loyalty marketing and the opportunities created by health and wellness at retail.

Recognized as one of the industry's preeminent advisors, Bill was featured by American Demographics magazine as one of the ten thought and research leaders "driving the future of consumer intelligence."

Bill has also taught Marketing at Northwestern University's Kellogg School of Management.

His education in Economics includes a Ph.D. from Cornell.