Category Archives: Uncategorized

    Re-posted with permission from Supermarket News | By Craig Rosenblum In our industry, we continually strive to optimize every square foot of selling space — believing it’s the most important area. I did too until John Hegarty, founder of Hegarty Advertising, caused me to... View Post
AD-IN™ improves margins by more than 8%, even on TPRs, while increasing traffic by more than 1%. Ad Balancing by Willard Bishop Ad Balancing is the practice of aligning ad circulars (front page and inside pages) and TPRs with shopper behaviors, in order to maximize productivity as defined by... View Post
Consumer Packaged Goods marketers (CPGs) have been wrestling with the size, growth, and productivity of their trade promotion spend for decades.  While there’s some evidence that budgets are stabilizing and funds are being converted to Shopper Marketing spending, that’s not true for all CPGs... View Post