Category Archives: Shopper Insight

Re-posted with permission from Supermarket News | By Craig Rosenblum   No one knows Aldi US better than Jason Hart. He joined the company in 1993 as a management trainee, then ascended to the ranks of president of Aldi US, and most recently, CEO of Aldi US. Today, Hart — a member... View Post
Re-posted with permission from Supermarket News | By Craig Rosenblum More than a decade ago the Coca-Cola Retailing Research Council published a whitepaper titled “The World According to Shoppers.” In the paper the council uncovered nine “shopper-need” states. 1. Care for Family... View Post
Re-posted with permission from Supermarket News | By Craig Rosenblum Using market share and gross margin percentages as a measurement of success will no longer “cut the mustard.” The influx of private equity groups into grocery retailing is changing the rules of engagement. In the private... View Post
Re-posted with permission from Supermarket News | By Jim Hertel   Channel migration is slowing as alternative channels mature. In 1988 the traditional grocery channel, led by traditional supermarket, still commanded the lion’s share of sales generated from grocery and consumable... View Post
Re-posted with permission from Supermarket News | By Craig Rosenblum The term “omni-channel” has become so pervasive that it may soon be added to the list of phrases found in the corporate game, Buzzword Bingo. While there’s no disputing its importance, I find it odd that there are so... View Post
Center store
Re-posted with permission from Supermarket News | By Jim Hertel Retailers, responding to competitive pressures, have used perimeter departments to enhance the shopping experience and to differentiate their banner in a crowded marketplace. While the perimeter was useful for branding and driving... View Post
    Re-posted with permission from Supermarket News | By Craig Rosenblum In our industry, we continually strive to optimize every square foot of selling space — believing it’s the most important area. I did too until John Hegarty, founder of Hegarty Advertising, caused me to... View Post
The Consumer is King There are two kinds of retailers − Those that clearly understand that the consumer is calling the shots; and those that soon will. Changes in the marketplace are occurring at unprecedented rates. In fact, change has become so pervasive that many retailers are opting to... View Post
Growth in price oriented formats such as supercenters, warehouse stores (DeMoulas Market Basket, WinCo Foods, Woodman’s Markets), and limited-assortment stores (Aldi, Price Rite) continue to outpace traditional formats. In response to this growth, supermarket executives continue to beef-up their... View Post