Category Archives: Pricing

The Power of Opportunity Pricing Willard Bishop's Opportunity Pricing Solution (OPS) provides retailers with ongoing visibility into their existing competitive data to identify prices and KVIs that are “out-of-sync” with their specific market. This includes isolating everyday prices and KVI... View Post
Re-posted with permission from Supermarket News | By Craig Rosenblum Using market share and gross margin percentages as a measurement of success will no longer “cut the mustard.” The influx of private equity groups into grocery retailing is changing the rules of engagement. In the private... View Post
Re-posted with permission from Supermarket News | By Jim Hertel   Channel migration is slowing as alternative channels mature. In 1988 the traditional grocery channel, led by traditional supermarket, still commanded the lion’s share of sales generated from grocery and consumable... View Post
Re-posted with permission from Supermarket News | By Craig Rosenblum The term “omni-channel” has become so pervasive that it may soon be added to the list of phrases found in the corporate game, Buzzword Bingo. While there’s no disputing its importance, I find it odd that there are so... View Post
    Re-posted with permission from Supermarket News | By Craig Rosenblum In our industry, we continually strive to optimize every square foot of selling space — believing it’s the most important area. I did too until John Hegarty, founder of Hegarty Advertising, caused me to... View Post
The Consumer is King There are two kinds of retailers − Those that clearly understand that the consumer is calling the shots; and those that soon will. Changes in the marketplace are occurring at unprecedented rates. In fact, change has become so pervasive that many retailers are opting to... View Post
Growth in price oriented formats such as supercenters, warehouse stores (DeMoulas Market Basket, WinCo Foods, Woodman’s Markets), and limited-assortment stores (Aldi, Price Rite) continue to outpace traditional formats. In response to this growth, supermarket executives continue to beef-up their... View Post
The CPG manufacturers’ most strategic growth initiative is often new product introductions. The industry, faced with stagnant sales, is gearing up for an unprecedented number of new item introductions. As illustrated below, new items introductions jumped by 13% in 2013 and double-digit increases... View Post
How Supermarkets can Win-Back their Market Share Willard Bishop recently published its annual The Future of Food Retailing report. As expected, the supermarket channel continued to lose market share to non-traditional formats such as mass/club, drug, and convenience stores. As illustrated below,... View Post