Category Archives: Merchandising

    Re-posted with permission from Supermarket News | By Craig Rosenblum In our industry, we continually strive to optimize every square foot of selling space — believing it’s the most important area. I did too until John Hegarty, founder of Hegarty Advertising, caused me to... View Post
Growth in price oriented formats such as supercenters, warehouse stores (DeMoulas Market Basket, WinCo Foods, Woodman’s Markets), and limited-assortment stores (Aldi, Price Rite) continue to outpace traditional formats. In response to this growth, supermarket executives continue to beef-up their... View Post
The CPG manufacturers’ most strategic growth initiative is often new product introductions. The industry, faced with stagnant sales, is gearing up for an unprecedented number of new item introductions. As illustrated below, new items introductions jumped by 13% in 2013 and double-digit increases... View Post
Supermarket executives admit to spending more on price strategy and price communication than ever before. Yet shoppers still believe prices are too high. Download this month's edition of Competitive Edge to learn about the pricing traps that may be pushing your shoppers away. Go to... View Post
AD-IN™ improves margins by more than 8%, even on TPRs, while increasing traffic by more than 1%. Ad Balancing by Willard Bishop Ad Balancing is the practice of aligning ad circulars (front page and inside pages) and TPRs with shopper behaviors, in order to maximize productivity as defined by... View Post
Business Intelligence (BI) continues to redefine the tools of engagement across the retailing landscape. In the early days the value of BI was limited to historical perspectives. For example: An executive, needing to make a game-changing decision, turned to an analyst for help in defining key... View Post
Jon Hauptman shares his views on Aldi's growth plan. Re-posted with permission from Chicago's WBEZ, 91.5. The article, originally published on February 4, 2014, was written by Monica Eng. When Whole Foods promises a new store in impoverished Englewood and Aldi thrives in posh Lincoln Park,... View Post
Jon Hauptman and Craig Rosenblum will be guest panelists at the upcoming show for the National Grocers Association. The show is being held February 9-12 at the Mirage Hotel and Casino. About the Workshops Jon Hauptman | Fresh Foods Track Marketing and Merchandising Local Product – Case... View Post
The Challenge Walmart continues to blanket the country with effective price communications prompting shoppers to take the "Walmart Challenge." The challenge is designed to highlight Walmart's value by comparing shopping baskets of products against competing retailers.  At first the marketing... View Post
The Loyalty Disconnect There is no doubt that the customer is in charge of the shopping experience at retail today.  Retailers now have to work feverishly to provide shoppers what they want, when they want it and the way they want it.  Unfortunately, many retailers do not truly understand... View Post