Category Archives: Competitive Positioning

Re-posted with permission from Supermarket News | By Craig Rosenblum   No one knows Aldi US better than Jason Hart. He joined the company in 1993 as a management trainee, then ascended to the ranks of president of Aldi US, and most recently, CEO of Aldi US. Today, Hart — a member... View Post
Re-posted with permission from Supermarket News | By Craig Rosenblum More than a decade ago the Coca-Cola Retailing Research Council published a whitepaper titled “The World According to Shoppers.” In the paper the council uncovered nine “shopper-need” states. 1. Care for Family... View Post
The Power of Opportunity Pricing Willard Bishop's Opportunity Pricing Solution (OPS) provides retailers with ongoing visibility into their existing competitive data to identify prices and KVIs that are “out-of-sync” with their specific market. This includes isolating everyday prices and KVI... View Post