Challenges and Actions
Traditional grocer was losing market share (fewer shoppers and fewer visits); consequently sales were declining week after week. Working with the retailer’s executive management team, we improved their price image by “heating-up” their weekly circular. Using advanced analytics, we revised their ad strategy by identifying the right items and price points, as well the right placement in their circulars – All based on price elasticities. In addition to optimizing their circulars, we modeled the expected traffic gains and financial impacts to ensure the effort was self-funding.
Increased the number of shoppers and weekly trips, while improving margin dollars by 8%+ (including TPRs).