Author Archives: Jon Hauptman

The Power of Opportunity Pricing Willard Bishop's Opportunity Pricing Solution (OPS) provides retailers with ongoing visibility into their existing competitive data to identify prices and KVIs that are “out-of-sync” with their specific market. This includes isolating everyday prices and KVI... View Post
Growth in price oriented formats such as supercenters, warehouse stores (DeMoulas Market Basket, WinCo Foods, Woodman’s Markets), and limited-assortment stores (Aldi, Price Rite) continue to outpace traditional formats. In response to this growth, supermarket executives continue to beef-up their... View Post
Supermarket executives admit to spending more on price strategy and price communication than ever before. Yet shoppers still believe prices are too high. Download this month's edition of Competitive Edge to learn about the pricing traps that may be pushing your shoppers away. Go to... View Post
The Challenge Walmart continues to blanket the country with effective price communications prompting shoppers to take the "Walmart Challenge." The challenge is designed to highlight Walmart's value by comparing shopping baskets of products against competing retailers.  At first the marketing... View Post