Author Archives: Jim Hertel

Re-posted with permission from Supermarket News | By Jim Hertel   Slow growth usually results in cost-cutting measures to keep profits rising. But the latest trend in cost cutting seems deeper and more pervasive than at any time in decades, and it’s occurring during a nominal... View Post
The CPG manufacturers’ most strategic growth initiative is often new product introductions. The industry, faced with stagnant sales, is gearing up for an unprecedented number of new item introductions. As illustrated below, new items introductions jumped by 13% in 2013 and double-digit increases... View Post
Consumer Packaged Goods marketers (CPGs) have been wrestling with the size, growth, and productivity of their trade promotion spend for decades.  While there’s some evidence that budgets are stabilizing and funds are being converted to Shopper Marketing spending, that’s not true for all CPGs... View Post
The Benefit Consumer Packaged Goods marketers (CPGs) have been wrestling with the size, growth, and productivity of their trade promotion spend for decades.  While there’s some evidence that budgets are stabilizing and funds are being converted to Shopper Marketing spending, that’s not true... View Post