Author Archives: Craig Rosenblum

Re-posted with permission from Supermarket News | By Craig Rosenblum   No one knows Aldi US better than Jason Hart. He joined the company in 1993 as a management trainee, then ascended to the ranks of president of Aldi US, and most recently, CEO of Aldi US. Today, Hart — a member... View Post
Re-posted with permission from Supermarket News | By Craig Rosenblum More than a decade ago the Coca-Cola Retailing Research Council published a whitepaper titled “The World According to Shoppers.” In the paper the council uncovered nine “shopper-need” states. 1. Care for Family... View Post
The Consumer is King There are two kinds of retailers − Those that clearly understand that the consumer is calling the shots; and those that soon will. Changes in the marketplace are occurring at unprecedented rates. In fact, change has become so pervasive that many retailers are opting to... View Post
How Supermarkets can Win-Back their Market Share Willard Bishop recently published its annual The Future of Food Retailing report. As expected, the supermarket channel continued to lose market share to non-traditional formats such as mass/club, drug, and convenience stores. As illustrated below,... View Post
AD-IN™ improves margins by more than 8%, even on TPRs, while increasing traffic by more than 1%. Ad Balancing by Willard Bishop Ad Balancing is the practice of aligning ad circulars (front page and inside pages) and TPRs with shopper behaviors, in order to maximize productivity as defined by... View Post
The Loyalty Disconnect There is no doubt that the customer is in charge of the shopping experience at retail today.  Retailers now have to work feverishly to provide shoppers what they want, when they want it and the way they want it.  Unfortunately, many retailers do not truly understand... View Post