Willard Bishop uses its manufacturer expertise and unprecedented retailer knowledge to create performance-based strategies that work for the supply side, as well as for the demand side. Willard Bishop also integrates shopper-based analytics and cost modeling to identify, and quantify, hidden opportunities.

The company further augments its solution matrix (manufacturer, retailer, and consumer) by providing custom-developed applications, models and tools that improve client performance – from concept to consumer.

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