Monthly Archives: November 2014

The CPG manufacturers’ most strategic growth initiative is often new product introductions. The industry, faced with stagnant sales, is gearing up for an unprecedented number of new item introductions. As illustrated below, new items introductions jumped by 13% in 2013 and double-digit increases... View Post
CPG manufacturers, many trying to finalize their budgets for the upcoming year, are struggling to quantify the resources and investments needed to build an integrated digital strategy.  While the consumer is clearly driving the digital revolution, current eCommerce penetration in the CPG industry... View Post