Monthly Archives: March 2014

AD-IN™ improves margins by more than 8%, even on TPRs, while increasing traffic by more than 1%. Ad Balancing by Willard Bishop Ad Balancing is the practice of aligning ad circulars (front page and inside pages) and TPRs with shopper behaviors, in order to maximize productivity as defined by... View Post
Consumer Packaged Goods marketers (CPGs) have been wrestling with the size, growth, and productivity of their trade promotion spend for decades.  While there’s some evidence that budgets are stabilizing and funds are being converted to Shopper Marketing spending, that’s not true for all CPGs... View Post
Business Intelligence (BI) continues to redefine the tools of engagement across the retailing landscape. In the early days the value of BI was limited to historical perspectives. For example: An executive, needing to make a game-changing decision, turned to an analyst for help in defining key... View Post