Monthly Archives: December 2013

The Challenge Walmart continues to blanket the country with effective price communications prompting shoppers to take the "Walmart Challenge." The challenge is designed to highlight Walmart's value by comparing shopping baskets of products against competing retailers.  At first the marketing... View Post
The Loyalty Disconnect There is no doubt that the customer is in charge of the shopping experience at retail today.  Retailers now have to work feverishly to provide shoppers what they want, when they want it and the way they want it.  Unfortunately, many retailers do not truly understand... View Post
The Benefit Consumer Packaged Goods marketers (CPGs) have been wrestling with the size, growth, and productivity of their trade promotion spend for decades.  While there’s some evidence that budgets are stabilizing and funds are being converted to Shopper Marketing spending, that’s not true... View Post
Most organizations today develop assortment plans using a one-size-fits-all approach with some customization across store clusters using rules-based modeling.  For some categories, there is very little demand variance across stores and this approach works.  However, many categories experience... View Post